About Much Luvv Records

Bobby “Tre9” Herring started Much Luvv Records, a Christian record label, in 1998. Since its inception, Much Luvv Records has released over 17 albums and touched the lives of thousands.

In October 2008, God called Tre9 out of the business world to full-time missions, which led to the formation of Eyes on Me, Inc., a non-profit organization that reaches under-served youth in Houston. Growing up as an inner city teen, Tre experienced the same pressures as today’s inner city youth and that gave him the desire to give back. His passion and gift to minister to inner city adolescents in a relevant way is consistent with his upbringing in the hip hop culture. Under the guidance of his faith in Christ, he started Hip Hop Hope Missions in three underserved neighborhoods, 5th Ward, Brookshire and Spring Branch. Every week, a gathering of teenagers from the hood assembles to hear about God through an interactive experience using live rap performances, a live DJ, games, prizes, engaging questions and more.

“The goal of a disciple is to make disciples…who will make other disciples…who will make other disciples.  If you think about it, the discipleship process is why most of us are Christians today.  Eyes On Me, Inc. is on a mission to spread the gospel of Jesus to under-served and at-risk youth.  Since 2008, Eyes On Me Incorporated has practiced disciple-making with hundreds of Christians and led thousands of lost souls in their profession of faith in Jesus.” –Tre9

And this is why it’s more than music… #muchluvv

Available on all digital platforms including:

Available on all digital platforms including:

Available on a digital platforms including: